Online Gym Buff involved the creation of an application called Gym Buff that could be added by any Facebook user. The application consisted of a single button labeled "click for an insta-workout". When users clicked, the application automatically filled their status, profile, and newsfeed with phrases such as "_____ is at the gym", "_____ has just benched her body weight", "_____ is getting jacked". These updates would be propogated via the facebook newsfeed to all of the users friends.

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    Online social networking culture provides a means to create a representation of self. Online Gym Buff questions the authenticity of these self representations, exploring a situation where the representation is a complete fabrication. How necessary is it for virtual representations to correspond to physical representations? If they differ, is one representation more “real” or accurate than the other?

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